Rifle Paper Co.’s Sidewalk Sale is a design-and-marketing moment hosted at the flagship store. The event reinforces the brand’s whimsical, floral-first identity while driving urgency and foot traffic in addition to clearing inventory. It’s a high-impact, visually rich event that uses space, brand aesthetic and promotional messaging to boost community engagement, reward loyal customers and deepen the brand’s lifestyle positioning.
July 2023
Signage
Paid Social
March 2023
Signage
Social - Paid & Organic
August 2022
Signage
Social - Paid & Organic
