Rifle Paper Co. was founded and is headquartered in Winter Park, Florida, and has a strong connection with the local community. The Winter Park Library shares a strong local and creative connection rooted in place, design, and community engagement. The limited-edition library card and bookmark was a cross-promotional activation, with Rifle’s hallmark hand-painted floral motifs which featured a stylized peacock (a nod to Winter Park’s local imagery) to elevate the library’s brand by aligning it with a lifestyle/design-brand audience, while giving Rifle Paper Co. a meaningful local-community story and a touchpoint with library users who may be new to the brand. Additionally, the library card holders received a a discount at Rifle Paper Co.’s store, which deepens the cross-promotion and encourages engagement both with the library and the retailer.