The 2023 event was a celebration of 5 years of Rifle Paper Co. × Corkcicle collaboration as well as a launch party for the new product line at the flagship Rifle Paper Co. store. A carefully orchestrated blend of design-experience and brand marketing, the store’s space was transformed with full-floral installation paired with a bold window cling designed to draw in customers. Additional visual elements consistent with Rifle Paper Co.’s signature aesthetic used to promote the event which drove in-store foot traffic for early-access and exclusive in-store items, and created a social media-friendly moment which helped build urgency and hype.